Business Sponsorship

97X / WIXL is a region-wide collaboration of area church ministries and part of City Church Madison as a 501(c)3 organization. Our primary goal is to give radio listeners an opportunity to immerse themselves in great Christian rock and hip-hop music, as well as provide resources focused on God's love and provision. Learn more about our vision and mission or listen live.

Thank you for being a partner and helping us expand our reach in the Madison area on 97.1 FM and across the globe through our online listening service. We're turning the music on and the world's noise off.

Sponsorship Opportunities

Opportunity Mentions on the Air Suggested Donation Requested Timeline
Weather Sponsorships 10x per day $50 per day
Day Sponsor 10x per day $100 per day
Gold Package 160 total mentions $1000 total
Show Sponsorship Mentions on the Air Suggested Donation Requested Months
Hip Hop Happy Hour 20x per month $300 per month
Blessed Beatz 20x per month $300 per month
Saturday Hair Metal Lunch Block 20x per month $300 per month
Switchback Saturday 20x per month $300 per month
Reluctant Radio 20x per month $300 per month
General Opportunities
Opportunity Weather Sponsorships
Mentions on the Air 10x per day
Suggested Donation $50 per day
Requested Dates
Opportunity Day Sponsor
Mentions on the Air 10x per day
Suggested Donation $100 per day
Requested Dates
Opportunity Gold Package
Mentions on the Air 160 total mentions
Suggested Donation $1000 total
Requested Dates
Show-Specific Opportunities
Show Sponsorship Hip Hop Happy Hour
Mentions on the Air 20x per month
Suggested Donation $300 per month
Requested Dates
Show Sponsorship Blessed Beatz
Mentions on the Air 20x per month
Suggested Donation $300 per month
Requested Dates
Show Sponsorship Saturday Hair Metal Lunch Block
Mentions on the Air 20x per month
Suggested Donation $300 per month
Requested Dates
Show Sponsorship Switchback Saturday
Mentions on the Air 20x per month
Suggested Donation $300 per month
Requested Dates
Show Sponsorship Reluctant Radio
Mentions on the Air 20x per month
Suggested Donation $300 per month
Requested Dates

Your donation includes sponsorship consultation, sponsorship messaging development, voiceover, and scheduling with annual radio ministry updates. We can change your messaging as often as you need.

If interested and for all applicable opportunities above, enter the dates/weeks/months you would like to have your sponsorship mentioned on the air and fill out the contact information below. Our team will contact you to discuss details.

97X / WIXL, as a ministry of City Church Madison, Inc., reserves the right to refuse underwriting sponsors wishing to promote products or services that are not consistent with the principles or goals of City Church Madison, Inc. All sponsorship announcements must conform to FCC rules for non-commercial radio stations.

This price schedule is in effect until December 31, 2024.

You may also mail sponsorship payments to:
97X Radio
c/o City Church
4909 E. Buckeye Rd
Madison, WI 53716